Commtact

A leader in datalink systems for military airborne applications, approached our branding studio to embark on a transformative journey coinciding with their 20th anniversary. With a legacy of expertise serving OEMs, Commtact sought to redefine its internal culture and external brand perception following extensive strategy and management restructuring.

The Challenge

Commtact has undergone profound changes over the past year, marked by:

A comprehensive transformation of company culture, instilling a more cohesive and motivated team spirit.

Significantly enhanced customer relationships, resulting in heightened satisfaction and loyalty.

A revolutionary approach to project timelines and customer success strategies, leading to more efficient and impactful outcomes.

The Outcome

Through collaborative efforts with our branding studio, Commtact successfully revitalized its brand identity both internally and externally. The rebranding initiative aimed to instill a renewed sense of purpose and pride among employees, positioning them as an elite team committed to excellence. Externally, the new brand narrative conveyed Commtact’s commitment to delivering superior products and services, reassuring customers of reliability and innovation.

Services

By encompassing comprehensive brand strategy development, visual identity redesign, strategic communication planning, and aligning internal values with external messaging, we ensured consistency across all touchpoints.

  • Logo Design
  • Branding Guidelines
  • Key Visuals
  • Marketing and social
  • media assets
  • Videos
  • Brochures
  • Presentations
  • Co-branding Elements
  • Corporate Marketing Collateral
  • Website UX/UI Design

Collateral

The rebranding process included the creation of cohesive collateral materials that reflected Commtact’s new brand essence. These materials served to unify internal communications and reinforce external brand messaging.

Website

The redesigned website became a pivotal platform for showcasing Commtact’s renewed identity. It featured intuitive navigation, compelling content, and a modern aesthetic that highlighted the company’s innovation and dedication to excellence.

New Brand Launch Video

To amplify the rebranding announcement, we produced a captivating launch video. This video effectively communicated Commtact’s journey of transformation, resonating with stakeholders and reinforcing the brand’s new narrative of leadership and reliability.

This case study exemplifies how strategic rebranding can not only rejuvenate internal culture but also enhance external market positioning, fostering sustained growth and customer loyalty.