Magal, a company with a history of 50 years and a visionary outlook at its future, has approached our studio for a rebranding process.

The process started with exploration of the company’s capabilities and strategic outlook as well as an extensive review of its competitors. In addition we conducted a visual exploration of images and graphics that are suitable to convey the company’s strategy.
The result – a new visual identity celebrating the company’s vision and heritage.


For over 50 years, Magal has been a global integrator of operational solutions for enhanced security, safety and efficiency. The company specializes in designing and delivering end-to-end turnkey solutions for the seaport, border, oil & gas, and critical infrastructure sectors. Magal approached our studio with a request to create a new visual identity that would reflect its vision for the future.

The Challenge

Magal needed a new identity that would capture not only its vision for the future but also its vast history. The company’s extensive breadth of services and solutions needed a broad visual language that could be implemented seamlessly across the company’s various marketing communications platforms. After a meticulous analysis and creative exploration, the concept of the barbed wire graphic element was created, igniting a new visual identity that relays the company’s story in a visionary way.

The Outcome

We created brand identity that encompasses the company’s essence and acts as a visual translation of the tension between physical world and the technological borders that the company provides. It has not only been an exercise in brand identity it has also became ins


  • New Logo
  • New Visual Language
  • Website UX UI Design and
  • Development Booth graphic design
  • Internal branding
  • Corporate marketing collateral