flō
flō is reinventing ophthalmic coating with a state-of-the art Additive Manufacturing (AM) technology that uses multi-material and multi-layering techniques. The company’s leadership has decided to redefine the process of coating eyewear lenses and is creating a first of its kind solution that will revolutionize the eyewear lens coating industry.
flō
flō is reinventing ophthalmic coating with a state-of-the art Additive Manufacturing (AM) technology that uses multi-material and multi-layering techniques. The company’s leadership has decided to redefine the process of coating eyewear lenses and is creating a first of its kind solution that will revolutionize the eyewear lens coating industry.
The Challenges
As a visionary new company, flō needed to start from scratch. The company needed branding strategy, a name, slogan, logo and brand identity. That was only the only beginning of something great. From company presentation, through website design and content creation all the way to branding of the printing machine, everything was imagined by our mutual team joining forces.
The outcome
We created brand identity that included naming, slogan and logo. Following this process we created a company presentation, and designed the website UI/UX. With the new assets developed we were ready to create a full website manifesting the solution and company’s capabilities. The new website and brand identity enabled company leadership to continue their efforts to acquire new business and partnerships.
Services
- Name and Logo
- New Visual Language
- Website UX UI Design and Development
- Corporate marketing collateral
Collaterals
The creation of marketing collateral and other brand elements was the next phase of our activities. Since the product is still in development, we have designed 3D elements to encapsulate the concept of ophthalmic coating solutions. These elements convey the relevant messages through iconic language and lively visuals, adding more interest and bringing the product’s benefits to life.
The Favicon
The logo’s unique favicon captures the essence of what flō is all about, offering a glimpse of flō through one iconic symbol.
