Matics has a product that enables optimization of production lines through the optimization and digitization of outdated production processes. The company provides an end-to-end production management solution as part of the industry 4.0 revolution. Matics product helps to Improve OEE in Manufacturing Industry, by providing Real-Time Operational Intelligence (RtOI).

The Challenge

A natural part of the evolution of a startup is the transition from an idea to a recognized product. The following step in the lifecycle is the shift to becoming a recognized company with customers. Our engagement with Matics resulted in the visual representation of this transition to enable the company to best express and communicate these stages in their evolution.

The Outcome

We worked to change the entire graphical language of all Matics marketing assets during its peak growth phase. We updated the marketing presentations as well as the investor and sales presentations. We redesigned all the marketing collateral, case studies, use cases pages, glossary and more, and created a new look for the visibility of Matics’s graphic language on social media networks.



  • Visual Identity
  • Brand Guidelines
  • Brand Book
  • Marketing and Collateral assets
  • Social media asset